I'd like to sell you a hard drive

Oct 4, 2023

I’d like to sell you a hard drive. 

It has 2.5 million gigabytes of memory and weighs less than three pounds, making it the most advanced hard drive on the market. 

There’s just one catch.

It deletes ~90% of uploaded information, after one week. 

Not interested? Well, I hate to break it to you, but you’ve already bought it and it’s sitting in your head…

Information Overload

Should we be worried?

Our brains are incredible problem-solvers, decision-makers, and creators; however, as Steve Jobs once said, “the problem is that information is usually impossible to get, at least in the right place, at the right time.”

Why is that? 

In today’s world, we’re flooded with content everywhere we look. In our emails, podcast subscriptions, newsletters, and more. 

While the amount of content produced grows (roughly 300 million terabytes each day), our brain’s capacity remains static. As a result, we have to decide which information we keep in short-term memory, and what we discard to the nebulous long-term storage. 

*cue shudder*

In fact, as knowledge workers, we spend 11 hours each day wading through the ocean of information to find the few gems of knowledge that can further our goals. For this post alone, I invested several hours digging through notes, blogs, and videos to find the information and perspectives that resonated most (see Appendix below). 

Normally, I  would throw these gems of knowledge into my murky superstructure of folders, files, saves, bookmarks, etc., and hope to god I remember them sometime in the future when I need them most. 

What if there were a better way?

A New Tool for Thought

Historically, tools for thought have focused on lowering the barriers to consuming and producing information. At Zenfetch, we’re on a mission to help people retain and leverage that information.

Specifically, we:

  1. Unlock the unknown knowns. 

What if every screenshot, bookmark, lingering tab, or saved social media post returned to you at the moment you needed it?

At Zenfetch we call this unlocking the “unknown knowns” - all the information you’ve curated but fail to remember when you need it most. 

  1. Make memory a choice. 

Your ability to remember shouldn’t be left to chance. Nor should you have to expend hours of effort cajoling your brain into storing something.

Zenfetch makes the experience of remembering as simple as clicking a button. 

  1. Support your existing habits. 

We believe that a tool for thought should conform to the way you consume and produce information, not the other way around. 

Zenfetch works on top of your existing knowledge whether that’s in Notion, Google Docs, Pocket, or something else entirely.

So in conclusion…

I’d like to sell you a new hard drive. 

One that compliments your brain’s natural processing ability. 

One that makes it seamless to remember. 

One that gives you the right information, at the right time.

If you’re interested in joining us on this journey, please sign up on our website and/or subscribe to this newsletter! Until next time : )


  1. https://www.theatlantic.com/magazine/archive/1945/07/as-we-may-think/303881/

  2. https://dougengelbart.org/content/view/348/000/

  3. https://dougengelbart.org/pubs/augment-3906.html

  4. https://www.w3.org/Talks/9510_Bush/Talk.html

  5. https://dl.acm.org/doi/pdf/10.1145/800197.806036

© Copyright 2024 Zenfetch.

© Copyright 2024 Zenfetch.

© Copyright 2024 Zenfetch.